When Indies Unite…

As an independent author, in a world where there are literally billions of books, finding your voice and visibility can be challenging.

But, what if independent authors joined forces, created one voice and united in their efforts to build credibility, visibility and readership. This was a question posed on one of the author forums I’ve joined, and from there the ball got rolling.13962590_2072535112970833_4125606326806642410_n

Rather than relying on individual efforts to get visibility for our respective books through social media platforms, we have proposed that we form a membership, focused on showcasing our books in a way that presents us as professional group of authors. We want to leverage each other, create hype, interest and discussion about our work, in a way that will build a good readership following.

Will this work? Time will only tell… but surely there is more power in unity and allegiance.

Therefore, we are introducing Indies United and any author is welcome to apply to become a member. There will be a small monthly financial commitment, which will be used to leverage promotions in a professional format. We will also be asking for input and a commitment from members to share in the efforts to cross promote the groups efforts, and the group owners will commit to ensuring that there is are regular promotional activities on behalf of all authors.

If you are an author and you are interested in finding out more, please complete the form in the link below and someone from the team will get back to you shortly.

Complete your query here…

Over time, we aim to make Indies United a major name in book publishing, and we hope to build attendance at book fairs and other literary events.

How Do You Price your eBook or Paperback?

For self-published authors there is a fine balance between looking to get your work out there for your readers and the ambition to make a profit.

Many self-published authors use the services of Createspace, KDP or Smashwords to get their book published – easy enough platforms that instantly ensure your book is loaded up with major retailers online. That’s the easy part…now you need to reach an audience who wants to buy your book. So what about the pricing?
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There is such a disparity between quality of work and price when it comes to eBooks and Paperbacks. What is a good price, for all that time spent writing, editing, creating, getting publish ready. Selling a book for 0.99c (less than a coffee) reaps a royalty payment of around 0.35c on an eBook – yet many readers want the quick bargain and it does help get your book quickly out there! But will you sell enough to get a return on your basic investment?

On the opposite end, I see eBooks advertised for $5.99 and above and paperbacks reaching upwards of $20.00 USD. As an avid reader, that is a hefty price to pay – especially for those authors you have never read or heard of before. Yet, I understand and appreciate that even at those prices, the royalties are still minimal per book.

So do you sell more at the lower price and make less, or keep your book high but sell less (if any at all)?

Having researched a little bit further into this – my best advice is to check out your competition. Who are the top authors in your genre, and what is the top ranking book selling at? Like any product, you need to be competitive. You don’t see Coke and Pepsi with major differences in their pricing mechanisms – and so authors need to have this same savvy when pricing their books.

Look at books in your genre, their page count, content, reviews and try to get as close as possible to their pricing. Or perhaps even look at ways to attract readers to one of your books to hook them into your writing. Countdown deals and free promotions are good opportunities, but I’ve also seen mixed results. It’s a constant battle and one that any independent author needs to proactively manage if they want to attract new readers.

As I tell everyone, this is not a ‘get rich quick scheme’ and the worst thing that we could do is have our readers not even bother looking at the synopsis because our pricing turns them off.

McGrath House Indie Book Awards

Launching the McGRATH HOUSE INDIE BOOK AWARDS 2016

Nominate your favourite author now for one of the book categories.McGrath House Award Logo

This is a great opportunity to recognise your favourite Independent Author and their work.

Nominations will be accepted until 30 September 2016.

Finalists will be announced 14th October and a voting process will decide the top in each category. The winner from each category will receive a $10 USD Amazon voucher.

An overall winner will also be announced across all Categories. The overall winner will be awarded a $50 USD Amazon voucher.

More than anything, this is a great way to showcase the work of some great writers and discover new books.

NOMINATE YOUR FAVOURITE AUTHOR – CLICK HERE

Receive these updates first from McGrath House!

The Many Hats of an Author…

I’ll admit that after submitting my first book for publication I was naïve. I thought you just had to be a good writer to be a successful author. Wrong!

Being an author is not just putting clever words to paper and then waiting for those royalties to start flooding in. No not at all. There is so much more to this world than many can even fathom to understand.

An author needs to be Internet savvy. June Service 2012

Get yourself a website, a blog, and establish your online presence through different social media channels such as Facebook, Twitter and Instagram. What I’ve found is that readers want to know you – the person behind the book. A book just doesn’t sell on its own, so as an author you need to build your profile, and not in a ‘buy my book’ way. There is a delicate balance between promoting your book, and interacting with others, blogging, commenting and networking. ‘Buy my book’ gets boring, as I have quickly learned, so we need to mix it up with clever ways to build out the author profile, grow followers and establish a strong network that will help cross promote.

Find your audience and market yourself.

Now, I’m certainly not a trained marketer, and neither are many of my author connections. Nonetheless, we have had to learn quickly the tips and techniques to different marketing strategies for our books. Depending on your book’s genre, its about targeting your audience, finding out where they buy your type of book, and getting in there. Sounds easy right? Well it’s much harder than you’d expect. It takes time, dedication and determination.

Some of my learnings so far:
• Get the right reviews, and promote what people are saying about your book.
• Read and review other books in your genre (and blog them)
• Cross-promote with other authors – there are enough readers in the world for all of us, and we should support not compete against each other.
• Enter awards, promotion deals and get your book on as many sites as possible
• Be wary of quick and cheap promotion sites – they may not deliver or will do so with tactics that may not be in your book’s best interests
• Seek advice, counsel and support from other authors. Look at their successes and learn from them.
• Don’t be afraid to put yourself out there – book signings, magazine interviews, guest blogs and anything where possible if you are offered.

With the world of self-publishing becoming much more accessible to individual writers, it is important to ensure your voice is heard above the noise. Sometimes it is just one thing, and your book hits a trigger that sparks an influx of interest and sales. I say, take that spark and keep it alight.

Most of all, have fun, enjoy the journey and don’t lose hope. Every day offers a new opportunity and a new reader to inspire.