Tag Archives: Indie Author

Running Out of Steam?

Sometimes being a published author can be exhausting. I often get asked, ‘how are your book sales?’ and my answer really depends on different times of the year as well as my involvement in book marketing activities. When you take your foot off the pedal you see the results slowing, but sometimes keeping your foot on the pedal can be overwhelming.

As an author, like any product, you need to be in front of your readers periodically. New books are being released daily, and the best sellers list changes rapidly. With so many books on the market to choose from, how can I make sure my book stays on the radar. This is a question I’m constantly asking myself.
The process feels literally like a treadmill that never stops.

• Sometimes your efforts feel like they are making no difference.
• Sometimes it feels all too familiar – unsure of whether you are really reaching a difference audience
• Sometimes you feel bored of just doing the same thing – over and over again
• Sometimes you want to try something different – but you’re not sure how to start
• Sometimes you just want time out, and you need a break from it all (have a glass of wine)

Like anything, if you do the same thing day in and day out, results will naturally start to waiver. What I will say is that creativity is key, for your own sanity as well as for the benefit of attracting new and different readers. Find different ways of positioning your book – use review quotes, different cover angles, highlight awards and achievements, a part of the story line that will capture attention. Marketing is about creating angles that will capture attention, finding an interested audience that may not have seen or heard of your book before, and more importantly, creating a following.

Learn from others, seek advice and even join forces with other authors to help your campaign. Sometimes it feels lonely out there on your own, and the treadmill can be much more enjoyable if you have a companion.

Enter your book in the McGrath House Indie Book Awards

Is your book an AWARD WINNER?

The McGrath House Indie Book Awards 2017 is now open for entries! For the second year running, these awards are focused on recognising excellence across the independent author community.

Sponsored by McGrath House, entrants will be accepted until 27th August 2017. All books entrants will be judged and up to three finalists will be selected and open to public voting to select the overall winners for each genre.
All genre winners will receive a certificate in the post and will be able to use the McGrath House Winner logo for use on their book covers and any marketing material.

In addition, an overall winner will be selected across all entries, and will receive a glass engraved trophy as the ultimate prize.

Why Enter?

Winning a book award demonstrates is a great opportunity to showcase your book as an ‘award winner’.

You and your book will also be featured across all social media activities by McGrath House.

Key Dates?

Deadline for entries – 27th August 2017 – $1.00 USD processing fee
Voting commences – 1st October 2017 – 30 November 2017
Winners announced – December 2017

How to Enter?

Simply click on the link to enter your book’s details.
Please note that a $1.00 USD processing fee applies for all entrants.

CLICK HERE TO ENTER

Good luck!

Announcing the Winners…

After hundreds of nominations and thousands of votes, the WINNERS of the McGrath House Independent Book Awards 2016 have been finalised.

Competition was extremely close in all categories and I congratulate all finalists in their categories.

Children’s – The Bee Who Sneezed, by Stephen Evans61fjf8n8oql-_sx381_bo1204203200_

What would you do if you discovered you had a new talent. Well, Let me tell you, when this cute little Bee sneezed and fell he discovered not only a new way to fly, but a way to soar.

Fiction – Horror – Little Book of Horrors, by Lacey Lane41eqeg3tcl

Four chilling tales to mess with your mind. Karma’s a Psychopath Bloodlust The Monster Within The Revenge of the Pumpkins Warning. This book contains explicit content.

 

Fiction – Thriller/Mystery The Second Wife, by Kishan Paul51msbvjqmyl-_sx331_bo1204203200_

If you want to live, you must let go of the past… 

 

Fiction – Romance – White as Snow, by Jess James51jdtpyq-ml

A playful and steamy version of a fairy tale that is inventive and very amusing.

 

Fiction – Historical The Seven Year Dress, by Paulette Mahurin510k-mwo6l

One of the darkest times in human history was the insane design and execution to rid the world of Jews and “undesirables.”

 

Fiction – Young Adult Perfekt Order, by S.T.Bende51omqxag-il-_sx311_bo1204203200_

All’s fair when you’re in love with War. For seventeen-year-old Mia Ahlström, a world ruled by order is the only world she allows. 

 

Fiction – Sci Fi / Fantasy – Atlantis After Midnight, by Lisa Kulow513ybdwobl
This is not your average tale of Atlantis. Shape shifters, aliens, and time travelers.

 

Fiction – Paranormal – The Photograph, by Grant Leishman51sctpgcael

When Tony Logan discovers an undeveloped roll of film from the 1970’s, he is excited to see what it contains  magic, witchcraft, the underworld and supernatural happenings. 

Fiction – Comedy – Unhappily Ever After, by Lucinda E Clarke61nwkh6jnpl-2

Fairyland is in chaos. A non-politically correct tale much closer to the truth than anything you have ever seen on the movies.

 

Fiction – Other – What Once Went Wrong, by Tom E Hodden51ctpzdhybl

George has just six months to live, and no chance of a happy ever after. At least not for himself. 

 

Non Fiction  I am Cancer Free, by Brenda Mohammed51wvibaptl-_sx322_bo1204203200_

A most touching and emotional true story of the author’s battle with Ovarian cancer.

 

 

But… who is the overall winner with the most votes?

Watch this space for the announcement shortly….

mcgrath-house-winner-logo

When Indies Unite…

As an independent author, in a world where there are literally billions of books, finding your voice and visibility can be challenging.

But, what if independent authors joined forces, created one voice and united in their efforts to build credibility, visibility and readership. This was a question posed on one of the author forums I’ve joined, and from there the ball got rolling.13962590_2072535112970833_4125606326806642410_n

Rather than relying on individual efforts to get visibility for our respective books through social media platforms, we have proposed that we form a membership, focused on showcasing our books in a way that presents us as professional group of authors. We want to leverage each other, create hype, interest and discussion about our work, in a way that will build a good readership following.

Will this work? Time will only tell… but surely there is more power in unity and allegiance.

Therefore, we are introducing Indies United and any author is welcome to apply to become a member. There will be a small monthly financial commitment, which will be used to leverage promotions in a professional format. We will also be asking for input and a commitment from members to share in the efforts to cross promote the groups efforts, and the group owners will commit to ensuring that there is are regular promotional activities on behalf of all authors.

If you are an author and you are interested in finding out more, please complete the form in the link below and someone from the team will get back to you shortly.

Complete your query here…

Over time, we aim to make Indies United a major name in book publishing, and we hope to build attendance at book fairs and other literary events.

How Do You Price your eBook or Paperback?

For self-published authors there is a fine balance between looking to get your work out there for your readers and the ambition to make a profit.

Many self-published authors use the services of Createspace, KDP or Smashwords to get their book published – easy enough platforms that instantly ensure your book is loaded up with major retailers online. That’s the easy part…now you need to reach an audience who wants to buy your book. So what about the pricing?
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There is such a disparity between quality of work and price when it comes to eBooks and Paperbacks. What is a good price, for all that time spent writing, editing, creating, getting publish ready. Selling a book for 0.99c (less than a coffee) reaps a royalty payment of around 0.35c on an eBook – yet many readers want the quick bargain and it does help get your book quickly out there! But will you sell enough to get a return on your basic investment?

On the opposite end, I see eBooks advertised for $5.99 and above and paperbacks reaching upwards of $20.00 USD. As an avid reader, that is a hefty price to pay – especially for those authors you have never read or heard of before. Yet, I understand and appreciate that even at those prices, the royalties are still minimal per book.

So do you sell more at the lower price and make less, or keep your book high but sell less (if any at all)?

Having researched a little bit further into this – my best advice is to check out your competition. Who are the top authors in your genre, and what is the top ranking book selling at? Like any product, you need to be competitive. You don’t see Coke and Pepsi with major differences in their pricing mechanisms – and so authors need to have this same savvy when pricing their books.

Look at books in your genre, their page count, content, reviews and try to get as close as possible to their pricing. Or perhaps even look at ways to attract readers to one of your books to hook them into your writing. Countdown deals and free promotions are good opportunities, but I’ve also seen mixed results. It’s a constant battle and one that any independent author needs to proactively manage if they want to attract new readers.

As I tell everyone, this is not a ‘get rich quick scheme’ and the worst thing that we could do is have our readers not even bother looking at the synopsis because our pricing turns them off.

McGrath House Indie Book Awards

Launching the McGRATH HOUSE INDIE BOOK AWARDS 2016

Nominate your favourite author now for one of the book categories.McGrath House Award Logo

This is a great opportunity to recognise your favourite Independent Author and their work.

Nominations will be accepted until 30 September 2016.

Finalists will be announced 14th October and a voting process will decide the top in each category. The winner from each category will receive a $10 USD Amazon voucher.

An overall winner will also be announced across all Categories. The overall winner will be awarded a $50 USD Amazon voucher.

More than anything, this is a great way to showcase the work of some great writers and discover new books.

NOMINATE YOUR FAVOURITE AUTHOR – CLICK HERE

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