Sometimes being a published author can be exhausting. I often get asked, ‘how are your book sales?’ and my answer really depends on different times of the year as well as my involvement in book marketing activities. When you take your foot off the pedal you see the results slowing, but sometimes keeping your foot on the pedal can be overwhelming.
As an author, like any product, you need to be in front of your readers periodically. New books are being released daily, and the best sellers list changes rapidly. With so many books on the market to choose from, how can I make sure my book stays on the radar. This is a question I’m constantly asking myself.
The process feels literally like a treadmill that never stops.
• Sometimes your efforts feel like they are making no difference.
• Sometimes it feels all too familiar – unsure of whether you are really reaching a difference audience
• Sometimes you feel bored of just doing the same thing – over and over again
• Sometimes you want to try something different – but you’re not sure how to start
• Sometimes you just want time out, and you need a break from it all (have a glass of wine)
Like anything, if you do the same thing day in and day out, results will naturally start to waiver. What I will say is that creativity is key, for your own sanity as well as for the benefit of attracting new and different readers. Find different ways of positioning your book – use review quotes, different cover angles, highlight awards and achievements, a part of the story line that will capture attention. Marketing is about creating angles that will capture attention, finding an interested audience that may not have seen or heard of your book before, and more importantly, creating a following.
Learn from others, seek advice and even join forces with other authors to help your campaign. Sometimes it feels lonely out there on your own, and the treadmill can be much more enjoyable if you have a companion.