Tag Archives: Blog

When Indies Unite…

As an independent author, in a world where there are literally billions of books, finding your voice and visibility can be challenging.

But, what if independent authors joined forces, created one voice and united in their efforts to build credibility, visibility and readership. This was a question posed on one of the author forums I’ve joined, and from there the ball got rolling.13962590_2072535112970833_4125606326806642410_n

Rather than relying on individual efforts to get visibility for our respective books through social media platforms, we have proposed that we form a membership, focused on showcasing our books in a way that presents us as professional group of authors. We want to leverage each other, create hype, interest and discussion about our work, in a way that will build a good readership following.

Will this work? Time will only tell… but surely there is more power in unity and allegiance.

Therefore, we are introducing Indies United and any author is welcome to apply to become a member. There will be a small monthly financial commitment, which will be used to leverage promotions in a professional format. We will also be asking for input and a commitment from members to share in the efforts to cross promote the groups efforts, and the group owners will commit to ensuring that there is are regular promotional activities on behalf of all authors.

If you are an author and you are interested in finding out more, please complete the form in the link below and someone from the team will get back to you shortly.

Complete your query here…

Over time, we aim to make Indies United a major name in book publishing, and we hope to build attendance at book fairs and other literary events.

The Many Hats of an Author…

I’ll admit that after submitting my first book for publication I was naïve. I thought you just had to be a good writer to be a successful author. Wrong!

Being an author is not just putting clever words to paper and then waiting for those royalties to start flooding in. No not at all. There is so much more to this world than many can even fathom to understand.

An author needs to be Internet savvy. June Service 2012

Get yourself a website, a blog, and establish your online presence through different social media channels such as Facebook, Twitter and Instagram. What I’ve found is that readers want to know you – the person behind the book. A book just doesn’t sell on its own, so as an author you need to build your profile, and not in a ‘buy my book’ way. There is a delicate balance between promoting your book, and interacting with others, blogging, commenting and networking. ‘Buy my book’ gets boring, as I have quickly learned, so we need to mix it up with clever ways to build out the author profile, grow followers and establish a strong network that will help cross promote.

Find your audience and market yourself.

Now, I’m certainly not a trained marketer, and neither are many of my author connections. Nonetheless, we have had to learn quickly the tips and techniques to different marketing strategies for our books. Depending on your book’s genre, its about targeting your audience, finding out where they buy your type of book, and getting in there. Sounds easy right? Well it’s much harder than you’d expect. It takes time, dedication and determination.

Some of my learnings so far:
• Get the right reviews, and promote what people are saying about your book.
• Read and review other books in your genre (and blog them)
• Cross-promote with other authors – there are enough readers in the world for all of us, and we should support not compete against each other.
• Enter awards, promotion deals and get your book on as many sites as possible
• Be wary of quick and cheap promotion sites – they may not deliver or will do so with tactics that may not be in your book’s best interests
• Seek advice, counsel and support from other authors. Look at their successes and learn from them.
• Don’t be afraid to put yourself out there – book signings, magazine interviews, guest blogs and anything where possible if you are offered.

With the world of self-publishing becoming much more accessible to individual writers, it is important to ensure your voice is heard above the noise. Sometimes it is just one thing, and your book hits a trigger that sparks an influx of interest and sales. I say, take that spark and keep it alight.

Most of all, have fun, enjoy the journey and don’t lose hope. Every day offers a new opportunity and a new reader to inspire.

The Business of Writing

Many a writer could easily believe that getting a book published would quickly result in a flurry of sales and interest from the general public.

Unfortunately, that is not the reality.

Being a writer is an art of passion, and for me personally, it releases the creativity and ideas that bottle up inside my head. I had ambitions however to develop my writing into something that could be made public; a story that would be read, known and talked about. To do this, I needed to build a following.

Nothing is simple.

What I found is that there is an entrepreneurial side to writing that many new authors underestimate. I certainly did! I quickly needed to put myself out there; and that was a frightening thought. The ‘what ifs’ start to arise as my work was released into the wide open world, and I tentatively waited for that first bout of feedback on my story, my writing, and its public appeal.

Confidence is key . . .

It is about finding the right audience, targeting your work aptly and listening to your readers. Criticism is expected, and broad shoulders are necessary for survival; any business owner should expect that.

Being an author is like owning your own business.

Your writing is your pride and joy, something you have worked on for a great length of time, and most likely put your heart and soul into every typed page. Suddenly, you are at the hands of your consumer, and the control feels like it is slipping away.

So take back the control! business-writing

Connect and grow your network, push yourself outside of your comfort zone, and use your creativity to build visibility for your work in different ways. Develop your author brand! Get comfortable with social media, and join online and community groups to broaden your reach. Anyone who starts a business will say that their first year is the toughest, but the rewards are fruitful when the hard work pays off.

Hence, I am reinventing myself as an entrepreneurial author and I’m embracing the business of writing!